GRAPHIC DESIGN FOR CORPORATE COMMUNICATIONS
I’m an award-winning graphic designer who specializes in helping corporate communications teams bring their message and ideas to life so they capture the hearts and minds of their target audience. I’ve been a designer for 25+ years in a wide range of roles from agency work to in-house designer creating everything from magazine design to ad campaigns.
In a world full of self-taught designers who miss the nuances, and marketing pros forced to become DIY designers, I bring a level of attention to detail and knowledge that only experience can bring. I’ve been around long enough to know when a trend is on the way out, why that fancy font you love may or may not work and how to use design as a strategic business asset that gets results.
My designs have won awards from the CT Ad Club, the New England Society for Healthcare Communications and Graphic Design USA, and my work has been featured in Better Health and Rounds magazines.
Based in Sarasota, when I'm not designing, you can find me on a white sand beach (Mexico being the my favorite!), exploring with my husband Paul on our Vespa or hanging around with my Boxer, Roxie. I've never met a french fry I didn’t like and I chose my wine based on cool label design.
“Karen understands branding and the need to reinforce corporate identity while offering distinctive
and differentiating presentation methods. In addition, she is highly attentive to detail, and consistently meets deadlines. Couple this with her ability to quickly and graciously adapt to client-driven changes
in direction and you have a designer who can represent your message, and organization,
is an outstanding and effective way.”
—Helayne Lightstone, Senior Director, Marketing and Branding, Hartford HealthCare